Visual identity & brand book
![](https://freight.cargo.site/t/original/i/d5247d40bcffff8c9b3c48509f3251b3b8ce891f7128828bd3265d70fd620c8e/logos_1670x1310.gif)
Alpacaは金融システムにおけるAIとヒトのコラボレーション・プラットフォームを開発するテクノロジー・カンパニーです。
既存の金融システムのあり方をアップデートし、大きな変革をもたらすAlpacaの「あるべき姿」を見出し、具現化することを目的としたリブランディングをPULP/exwriteチームで担当しました。
Alpaca is a technology company that builds tools and platforms that leverage the power of AI to help people working in global capital markets. PULP and exwrite were responsible for developing a new brand system for Alpaca that better communicates their commitments to building a more accessible financial system.
既存の金融システムのあり方をアップデートし、大きな変革をもたらすAlpacaの「あるべき姿」を見出し、具現化することを目的としたリブランディングをPULP/exwriteチームで担当しました。
Alpaca is a technology company that builds tools and platforms that leverage the power of AI to help people working in global capital markets. PULP and exwrite were responsible for developing a new brand system for Alpaca that better communicates their commitments to building a more accessible financial system.
![](https://freight.cargo.site/t/original/i/f8d5f7c6d81e20425ccc04cece64ff2c447923bc03626ee946c5f62279778f21/1_1670x1670_rev.jpg)
![](https://freight.cargo.site/t/original/i/9b648335fb888d7ecb162d1f934cc3c33da30cefa1af9b3376f88532b3b4fa62/2_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/80828cb690f977ddd8438738482cf1fb48f231daf6cd39de52a7e87d216b4524/3_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/915eac87319f61c9320a6deb7f71a5fe821172f7d4131adb7e0ceb3d31dbfb74/4_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/25940c9b54ebf690c33e5fc2c7dbff73f5f66d6411f6dce7872b2d8c96355b0d/5_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/f5a572dc925dde8b4e5a14e0b778bb67c548911f1c5ef333c75a58a5e5faa7b9/6_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/4fa41879820f5e2902da37953c9e8c6af614113be368462810f43bf40ae169b5/7_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/055e997275a8eb8c716930695f8d4ece90b7e0b8f007695c5acb3b609d76b2bc/8_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/7cde2a6054ece51c631a691edd230ab36695a621754645b8c181654bbb60d12d/9_1670x1670.jpg)
![](https://freight.cargo.site/t/original/i/5cd57857c64d2c0aa3f39adfa078f3f75535b2a236ce1d84d0c3a6597a35a04e/10_1670x1670.jpg)
Credits:
Design Director: Hideki Owa (PULP)
Designers: Dan Vaughan & Hideki Owa (PULP)
Copywriter: Shoichi Kitauchi (exwrite)
Translators: Renna Okubo (Corinthians) & PULP
Client: AlpacaJapan Co., Ltd.
March 2020