Visual identity & brand book



Alpaca is a technology company that builds tools and platforms that leverage the power of AI to help people working in global capital markets. PULP and exwrite were responsible for developing a new brand system for Alpaca that better communicates their commitments to building a more accessible financial system.

Design Director: Hideki Owa (PULP)
Designers: Dan Vaughan & Hideki Owa (PULP)
Copywriter: Shoichi Kitauchi (exwrite)
Translators: Renna Okubo (Corinthians) & PULP
Client: AlpacaJapan Co., Ltd.

March 2020
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