「移動を快適にするアクティブ・トランスファー・ウェア」をテーマに展開する、EC限定のメンズファッションレーベルCITERA（シテラ）のWebサイト制作をサポートしました。
PULPは、UX・UIデザインおよびフロントエンド実装を担当。ブランドとプロダクトの魅力を丁寧に伝えながら、直感的で快適なショッピング体験を実現するECサイトを構築しています。
CITERA is a Tokyo-based fashion label that creates clothing designed to move seamlessly between function and style, using technical materials in unconventional ways.
PULP designed and built an e-commerce website that goes beyond a simple storefront, allowing CITERA to present its collections through refined lookbooks and editorial-style content. A dedicated journal section was also developed to share stories and cultivate the brand’s unique culture, helping strengthen the connection between the brand and its audience.
PULPは、UX・UIデザインおよびフロントエンド実装を担当。ブランドとプロダクトの魅力を丁寧に伝えながら、直感的で快適なショッピング体験を実現するECサイトを構築しています。
CITERA is a Tokyo-based fashion label that creates clothing designed to move seamlessly between function and style, using technical materials in unconventional ways.
PULP designed and built an e-commerce website that goes beyond a simple storefront, allowing CITERA to present its collections through refined lookbooks and editorial-style content. A dedicated journal section was also developed to share stories and cultivate the brand’s unique culture, helping strengthen the connection between the brand and its audience.
Visit website — Japanese
Credits:
Design Director / Designer: Hideki Owa (PULP)
Technical Director / Engineer: Kenji Morisaki
eCommerce Systems Developer: PRECS
Client: Yamato International
February 2018
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