eCommerce website
「移動を快適にするアクティブ・トランスファー・ウェア」をテーマにアイテムを展開しているEC限定のメンズファッションレーベル、CITERA（シテラ）のサイトリニューアルをサポート。PULPはUX/UIデザインとフロントエンド実装を担当しています。ブランドと商品の魅力を感じていただきながら、快適にショッピングを楽しめるECサイトの構築を目指しました。
Citera is a Tokyo-based fashion label that creates clothing designed to be both functional and fashionable, utilizing technical materials in unconventional ways. PULP designed an e-commerce website for Citera that works not only as a storefront but also gives Citera the ability to build sophisticated lookbooks. To bring them closer to their customers, PULP also designed a 'journal' that allows Citera to deliver editorial content and cultivate their own unique culture.
Citera is a Tokyo-based fashion label that creates clothing designed to be both functional and fashionable, utilizing technical materials in unconventional ways. PULP designed an e-commerce website for Citera that works not only as a storefront but also gives Citera the ability to build sophisticated lookbooks. To bring them closer to their customers, PULP also designed a 'journal' that allows Citera to deliver editorial content and cultivate their own unique culture.
Visit website — Japanese
Credits:
Design Director / Designer: Hideki Owa (PULP)
Technical Director / Programmer: Kenji Morisaki
eCommerce Systems Developer: PRECS Inc.
Client: Yamato International Inc.
February 2018