eCommerce website
![](https://freight.cargo.site/t/original/i/d63a285d8c1f4169fb4156bcc61f605a2d55bd6e48defa3a7aaa43db031b862d/iPhone-6-2_4.png)
![](https://freight.cargo.site/t/original/i/809438b06875baa534f8fce02f67825ed1aeb8c6379b32a5cbf64f59dda7e2ac/1_toppage_framed_3.png)
「移動を快適にするアクティブ・トランスファー・ウェア」をテーマにアイテムを展開しているEC限定のメンズファッションレーベル、CITERA(シテラ)のサイトリニューアルをサポート。PULPはUX/UIデザインとフロントエンド実装を担当しています。ブランドと商品の魅力を感じていただきながら、快適にショッピングを楽しめるECサイトの構築を目指しました。
Citera is a Tokyo-based fashion label that creates clothing designed to be both functional and fashionable, utilizing technical materials in unconventional ways. PULP designed an e-commerce website for Citera that works not only as a storefront but also gives Citera the ability to build sophisticated lookbooks. To bring them closer to their customers, PULP also designed a 'journal' that allows Citera to deliver editorial content and cultivate their own unique culture.
Citera is a Tokyo-based fashion label that creates clothing designed to be both functional and fashionable, utilizing technical materials in unconventional ways. PULP designed an e-commerce website for Citera that works not only as a storefront but also gives Citera the ability to build sophisticated lookbooks. To bring them closer to their customers, PULP also designed a 'journal' that allows Citera to deliver editorial content and cultivate their own unique culture.
![](https://freight.cargo.site/t/original/i/e873ea334ffe0a83c690ab794fc4f5e91fcf55e49fdb33cf6916142a925bc6d8/CITERA1440x1240_01.jpg)
![](https://freight.cargo.site/t/original/i/121f73a04f8345ee640923d745bdfb89440a1a85b6edda07ef2433e359162efe/CITERA1440x1240_02.jpg)
Visit website — Japanese
Credits:
Design Director / Designer: Hideki Owa (PULP)
Technical Director / Programmer: Kenji Morisaki
eCommerce Systems Developer: PRECS Inc.
Client: Yamato International Inc.
February 2018