Citizen Riiiver
Visual identity updates & brand guidelines


Riiiver is an IoT platform service that allows users to link people, goods, and things. To help maintain brand integrity and consistency across communications, Pulp was responsible for creating the Riiiver identity system and brand guidelines.

Design Director: Hideki Owa (PULP)
Designer: Dan Vaughan (PULP)
Client: Citizen Watch Co., Ltd.

September 2020
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