Visual identity, website & videos
Concept Movie (00:00:48)
CitizenとVeldtが共同開発している「Riiiver」はIoTデバイスや多様なWebサービスを組み合わせることでユーザーそれぞれのライフスタイルに合わせた、新しい「時」の体験を作り上げることができるマイクロコミュニティ・サービスです。Riiiverアプリと専用腕時計「Eco-Drive Riiiver」は、2019年秋にリリースされ、今後は腕時計にとどまらず、Riiiver対応デバイスが徐々に拡大されていく予定です。
PULPは、ブランディング（ネーミング＋VI設計）を含む総合的なコミュニケーション・デザインの企画・制作をビジュアルデザインスタジオWOWと共に担当しました。
Riiiver is a platform that enables users to build new, personalized, lifestyle-tailored experiences that connect with IoT-enabled devices and a wide range of other services. PULP worked with WOW to support the CITIZEN/VELDT team from concept and ideation through to development and deployment of the Riiiver brand at SXSW 2019. The Riiiver app and a Riiiver-compatible watch “Eco-Drive Riiiver” is expected to be released in late 2019.
PULPは、ブランディング（ネーミング＋VI設計）を含む総合的なコミュニケーション・デザインの企画・制作をビジュアルデザインスタジオWOWと共に担当しました。
Riiiver is a platform that enables users to build new, personalized, lifestyle-tailored experiences that connect with IoT-enabled devices and a wide range of other services. PULP worked with WOW to support the CITIZEN/VELDT team from concept and ideation through to development and deployment of the Riiiver brand at SXSW 2019. The Riiiver app and a Riiiver-compatible watch “Eco-Drive Riiiver” is expected to be released in late 2019.
Episode1 : Why Riiiver? (00:02:23)
Episode 2 - How We’re Building Riiiver (00:02:56)
Episode 3 - How We’re Building Riiiver (00:03:38)
Visit website — Japanese / English
Credits:
Concept Movie, led by WOW:
Producers: Hiroshi Takahashi & Fumihito Anzai (WOW)
Directors: Hiroshi Ouchi (WOW) & Hideki Owa (PULP)
Animators: Hiroshi Ouchi & WOW
Illustrator: Hama-House
Copywriter: Shoichi Kitauchi (exwrite)
Music Composer: Dajistudio
VI, Website & Documentaries, led by PULP:
Directors: Hideki Owa (PULP) & Hiroshi Ouchi (WOW)
Designer: Hideki Owa (PULP)
Copywriter: Shoichi Kitauchi (exwrite)
Technical Director / Programmer: Kenji Morisaki
Documentary film crew:
Film Director / Producer / Editor: Toshiyuki Sugai
Director of Photography / Editor: Renki Yamasaki
Camera Operators: Akira Ota & Daisuke Oki
Makeup & Hair Stylists: Noriko Kurata (SABO) & Hiromi Horie
Client: Citizen Watch Co., Ltd.
January 2019