Concept Movie (00:00:48)
CITIZENとVELDTが共同開発している「Riiiver」はIoTデバイスや多様なWebサービスを組み合わせることでユーザーそれぞれのライフスタイルに合わせた、新しい「時」の体験を作り上げることができるマイクロコミュニティ・サービスです。Riiiverアプリと専用腕時計「Eco-Drive Riiiver」は、2019年秋にリリースされ、今後は腕時計にとどまらず、Riiiver対応デバイスが徐々に拡大されていく予定です。
PULPは、ブランディング（ネーミングおよびVI設計）を含む総合的なコミュニケーションデザインの企画・制作を、ビジュアルデザインスタジオWOWと共に担当しました。
Riiiver is a platform that enables users to create new, personalized experiences of time by connecting IoT-enabled devices with a wide range of online services.
PULP worked with WOW to support the CITIZEN / VELDT team across branding and communication design, from concept development through to the launch of the Riiiver brand at SXSW 2019. The Riiiver app and a compatible watch, “Eco-Drive Riiiver,” were released in late 2019.
PULPは、ブランディング（ネーミングおよびVI設計）を含む総合的なコミュニケーションデザインの企画・制作を、ビジュアルデザインスタジオWOWと共に担当しました。
Riiiver is a platform that enables users to create new, personalized experiences of time by connecting IoT-enabled devices with a wide range of online services.
PULP worked with WOW to support the CITIZEN / VELDT team across branding and communication design, from concept development through to the launch of the Riiiver brand at SXSW 2019. The Riiiver app and a compatible watch, “Eco-Drive Riiiver,” were released in late 2019.
Episode1 : Why Riiiver? (00:02:23)
Episode 2 - How We’re Building Riiiver (00:02:56)
Episode 3 - How We’re Building Riiiver (00:03:38)
Visit website — Japanese / English
Credits:
Concept Movie (led by WOW):
Producers: Hiroshi Takahashi & Fumihito Anzai (WOW)
Directors: Hiroshi Ouchi (WOW) & Hideki Owa (PULP)
Copywriter: Shoichi Kitauchi (exwrite)
Illustrator: Hama-House
Animators: Hiroshi Ouchi & WOW
Music Composer: Dajistudio
Visual Identity, Website & Documentaries (led by PULP):
Directors: Hideki Owa (PULP) & Hiroshi Ouchi (WOW)
Designer: Hideki Owa (PULP)
Technical Director / Engineer: Kenji Morisaki
Copywriter: Shoichi Kitauchi (exwrite)
Documentary Film Crew:
Film Director / Producer / Editor: Toshiyuki Sugai
Director of Photography / Editor: Renki Yamasaki
Camera Operators: Akira Ota & Daisuke Oki
Hair & Makeup Artists: Noriko Kurata (SABO) & Hiromi Horie
Client: CITIZEN
January 2019
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