Visual identity & brand guidelines
![](https://freight.cargo.site/t/original/i/438231f568b466bef34be001fbef9232a78f17c4a277d49277a980855f1897ce/molo-ipad-pro-scene-creator2.jpg)
![](https://freight.cargo.site/t/original/i/e58786603a5b77f6c20e2be94247d251a7252b3367db32fe5282b8c844105335/molo-ipad-pro-scene-creator3.jpg)
![](https://freight.cargo.site/t/original/i/bc333409f93a6c9816184384352f4e870bab31fed5899b12ccf8923b4e2f5d1a/molo-ipad-pro-scene-creator4.jpg)
![](https://freight.cargo.site/t/original/i/684ef61bcdda3e6e1e38517e64ef9b9ca363e2f3abab5cfe5cb27e79898218e9/molo-ipad-pro-scene-creator6.jpg)
![](https://freight.cargo.site/t/original/i/35e055ef1935153844fcedb70de7b589cd81e3fdc5cea6973a624a694d8b0867/molo-ipad-pro-scene-creator7.jpg)
![](https://freight.cargo.site/t/original/i/f272a9ecc5fa9e01502ad578f05d3d0a4dbc8806b104bfadce323b119a81e8c7/molo-ipad-pro-scene-creator8.jpg)
![](https://freight.cargo.site/t/original/i/617e77543a46839fe180fb23ba1a8f9b56a1445a46f3786bc60d50a63af0fcba/molo-ipad-pro-scene-creator9.jpg)
![](https://freight.cargo.site/t/original/i/0d2b5a4f86ca40598ad051934f8a086e5a9d66389c961301c8c8c9591779741b/molo-ipad-pro-scene-creator10.jpg)
MCAアドバンスは、国際的に標準化されたLTE技術を適用した共同利用型の自営無線システム。自営無線の特長である高い耐災害性・信頼性に加えて、低コスト・高セキュリティで利便性に優れた業務用無線です。
MCAアドバンスが提供する信頼性の高いサービス、そして優れた体験価値をシンボライズすることを目的に、MCAアドバンスのVIデザイン開発を、PULP(ディレクション&デザイン)と Yrd Inc.(マネージメント)が共同で担当しました。
MCA-Advanced is a joint-use, self-operated wireless system that uses standardized LTE technology. In addition to being highly reliable in natural disasters and emergencies, it is a low-cost, high-security wireless system for business use.
Working with Yrd Inc., PULP directed the design of a new visual identity that reflects the robust reliability and quality of service that MCA-Advanced provides.
MCAアドバンスが提供する信頼性の高いサービス、そして優れた体験価値をシンボライズすることを目的に、MCAアドバンスのVIデザイン開発を、PULP(ディレクション&デザイン)と Yrd Inc.(マネージメント)が共同で担当しました。
MCA-Advanced is a joint-use, self-operated wireless system that uses standardized LTE technology. In addition to being highly reliable in natural disasters and emergencies, it is a low-cost, high-security wireless system for business use.
Working with Yrd Inc., PULP directed the design of a new visual identity that reflects the robust reliability and quality of service that MCA-Advanced provides.
![](https://freight.cargo.site/t/original/i/58781e05f36d20ced651a13d0552e01df49d4cdf75bc79c377a2d704ce8e1fb0/PULP_portfolio_0727_2020_owa_rev.jpg)
Credits:
Project Director / Manager: Jun Yoshihara (Yrd Inc.)
Design Director: Hideki Owa (PULP)
Designers: Dan Vaughan & Hideki Owa (PULP)
Client: Mobile Radio Center, Inc.
July 2020