Visual identity & brand guidelines








MCAアドバンスは、国際的に標準化されたLTE技術を適用した共同利用型の自営無線システム。自営無線の特長である高い耐災害性・信頼性に加えて、低コスト・高セキュリティで利便性に優れた業務用無線です。
MCAアドバンスが提供する信頼性の高いサービス、そして優れた体験価値をシンボライズすることを目的に、MCAアドバンスのVIデザイン開発を、PULP(ディレクション&デザイン)と Yrd Inc.(マネージメント)が共同で担当しました。
MCA-Advanced is a joint-use, self-operated wireless system that uses standardized LTE technology. In addition to being highly reliable in natural disasters and emergencies, it is a low-cost, high-security wireless system for business use.
Working with Yrd Inc., PULP directed the design of a new visual identity that reflects the robust reliability and quality of service that MCA-Advanced provides.
MCAアドバンスが提供する信頼性の高いサービス、そして優れた体験価値をシンボライズすることを目的に、MCAアドバンスのVIデザイン開発を、PULP(ディレクション&デザイン)と Yrd Inc.(マネージメント)が共同で担当しました。
MCA-Advanced is a joint-use, self-operated wireless system that uses standardized LTE technology. In addition to being highly reliable in natural disasters and emergencies, it is a low-cost, high-security wireless system for business use.
Working with Yrd Inc., PULP directed the design of a new visual identity that reflects the robust reliability and quality of service that MCA-Advanced provides.

Credits:
Project Director / Manager: Jun Yoshihara (Yrd Inc.)
Design Director: Hideki Owa (PULP)
Designers: Dan Vaughan & Hideki Owa (PULP)
Client: Mobile Radio Center, Inc.
July 2020