「PARCOカード」リニューアルの告知ポスター、フライヤー、Webサイトを、PARCOチームおよびmeet&meetと共に企画・制作しました。
PULPは、プロジェクト全体のアートディレクションとデザイン、Webサイト制作を担当。わかりやすさと楽しさを両立した、親しみやすいブランドコミュニケーションの構築を目指しました。
PULP worked with meet&meet to plan and produce a campaign announcing the 2019 renewal of PARCO Card, including in-store posters, postcards, and a dedicated website. PULP was responsible for the overall art direction, design, and website development, aiming to create brand communications that are approachable and easy to understand.
PULPは、プロジェクト全体のアートディレクションとデザイン、Webサイト制作を担当。わかりやすさと楽しさを両立した、親しみやすいブランドコミュニケーションの構築を目指しました。
PULP worked with meet&meet to plan and produce a campaign announcing the 2019 renewal of PARCO Card, including in-store posters, postcards, and a dedicated website. PULP was responsible for the overall art direction, design, and website development, aiming to create brand communications that are approachable and easy to understand.
Visit website — Japanese
Credits:
Communications Planner: Shinsaku Ogawa (meet&meet)
Copywriter: Gen Kogusuri (meet&meet)
Project Manager: Emi Koizumi (meet&meet)
Design Director: Hideki Owa (PULP)
Designer: Dan Vaughan (PULP)
Technical Director / Engineer: Kenji Morisaki
Client: PARCO
January 2019
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