Key visual
ピエール・エルメ・パリ誕生20周年記念限定車「Renault Twingo PH Macaron」の発売にあたって、「仕事が終わればプライベートの時間を尊重する」というFrenchismをテーマに、PULPがキービジュアルのアートディレクションを担当しました。
To celebrate the 20th anniversary of their Tokyo-based boutique, Pierre Hermé partnered with Renault to release a limited edition version of the Renault Twingo. PULP developed the key visuals for the promotion, based on the French values of having a healthy work/life balance.
To celebrate the 20th anniversary of their Tokyo-based boutique, Pierre Hermé partnered with Renault to release a limited edition version of the Renault Twingo. PULP developed the key visuals for the promotion, based on the French values of having a healthy work/life balance.
Credits:
Design Director: Hideki Owa (PULP)
Designers: Renault Japon's design team
Illustrator: Luis Mendo
Client: Renault Japon
June 2018