アパレル企業向けにRFIDソリューションを提供する株式会社TWFの、VI（ビジュアル・アイデンティティ）開発およびWebサイト制作をPULPが担当しました。
複雑になりがちなサービス内容を、誰にでも理解しやすく伝えることを目的に、情報構造とビジュアル表現の両面から設計しています。
TWF provides RFID-based digital management and security solutions for apparel retailers, helping improve in-store operations.
As these systems can easily sound complex, PULP developed TWF’s visual identity and website with clarity as a core principle. The company’s services were organized into clearly defined sections, using color and spatial hierarchy to support understanding. Illustrations by Yutanpo Shirane were also incorporated to visually communicate complex ideas in a friendly and approachable way.
複雑になりがちなサービス内容を、誰にでも理解しやすく伝えることを目的に、情報構造とビジュアル表現の両面から設計しています。
TWF provides RFID-based digital management and security solutions for apparel retailers, helping improve in-store operations.
As these systems can easily sound complex, PULP developed TWF’s visual identity and website with clarity as a core principle. The company’s services were organized into clearly defined sections, using color and spatial hierarchy to support understanding. Illustrations by Yutanpo Shirane were also incorporated to visually communicate complex ideas in a friendly and approachable way.
Visit website — Japanese
Credits:
Design Director / Designer: Hideki Owa (PULP)
Technical Director / Engineer: Taro Hanamura
Illustrator: Yutanpo Shirane
Client: Technology with Fantasy
November 2015
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