TWF Inc.
Visual identity & website


TWF is a company that aims to help brick-and-mortar retailers improve their in-store operations by offering digital management and security solutions with RFID technology and software.

To most people, this sounds overly complicated. That's why PULP designed TWF's new identity and website with clarity as a priority. PULP organized TWF's services into easy-to-understand sections, with their colors and spaces. Also, Yutanpo Shirane provided charming illustrations to help explain complex ideas in a simple, visual way.

Visit website — Japanese

Design Director / Designer: Hideki Owa (PULP)
Illustrator: Yutanpo Shirane
Front-end Developer: Taro Hanamura
Client: Technology with Fantasy Inc.

November 2015
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