Visual identity, brand book & website
![](https://freight.cargo.site/t/original/i/34eb21ece8a7c9686fa303a95b10b848538634be05bd01c87306eaa65b6fb797/logos_vert_1670x1686_rev3.gif)
アルパカ証券は、金融システムにおけるAIとヒトのコラボレーション・プラットフォームを開発してきたAlpacaが提供する新しい証券プラットフォーム。「既存の金融システムの民主化」を目標に掲げ、テクノロジーを活用し、ヒトの創造性を最大限に引き出しながら、「投資」を日常へと変えていくことを目指しています。
これまでの証券ビジネスの常識をアップデートし、大きな変革をもたらすアルパカ証券の「あるべき姿」を見出し、具現化することを目的としたコーポレート・アイデンティティ(CI)開発をPULP/exwriteチームで担当しました。
Alpaca Shoken is a new securities platform by Alpaca. This fintech startup aims to build a service that changes the way people think about securities and investment by combining the expertise of financial professionals and advanced AI technology.
Pulp and exwrite worked together to build a brand for Alpaca Shoken that makes investment feel like a more accessible, everyday experience.
*Website is accessible only during the pre-release period.
これまでの証券ビジネスの常識をアップデートし、大きな変革をもたらすアルパカ証券の「あるべき姿」を見出し、具現化することを目的としたコーポレート・アイデンティティ(CI)開発をPULP/exwriteチームで担当しました。
Alpaca Shoken is a new securities platform by Alpaca. This fintech startup aims to build a service that changes the way people think about securities and investment by combining the expertise of financial professionals and advanced AI technology.
Pulp and exwrite worked together to build a brand for Alpaca Shoken that makes investment feel like a more accessible, everyday experience.
*Website is accessible only during the pre-release period.
![](https://freight.cargo.site/t/original/i/a18e0cb06cea6f91d4d915d25f54c638f546bc85085e727d6a4d6a10d36ca604/ipad-pro-psd-mockup_rev1.jpg)
![](https://freight.cargo.site/t/original/i/b57251eb813095616530ca954bcd596de4cf07cc1864fe825029738e36a98101/ipad-pro-psd-mockup_rev2.jpg)
![](https://freight.cargo.site/t/original/i/5c4117a19b5450ba7b6e5a7023af87f77a13b5eabde70684b1b6a1f38c4527ca/ipad-pro-psd-mockup_rev3.jpg)
![](https://freight.cargo.site/t/original/i/ccce15cd3d2ee9495c0f3871d246fc2cda29f0ced14e1377180950a5d9b5aa68/ipad-pro-psd-mockup_rev4.jpg)
![](https://freight.cargo.site/t/original/i/77c8ce515b394ea87d626779c8ba69e6f504d15e9ee6e20d3a8f71a4a352a5a6/ipad-pro-psd-mockup_rev5.jpg)
![](https://freight.cargo.site/t/original/i/9ba71f0db4f56d064824a7230e37f09ccbfe0f306a91f5a69864fa507d757af3/ipad-pro-psd-mockup_rev6.jpg)
![](https://freight.cargo.site/t/original/i/c88ab9a4f655d2453851af8af75d22fba22c32912d0f09912cb79511c7800747/ipad-pro-psd-mockup_rev7.jpg)
![](https://freight.cargo.site/t/original/i/9dff7ce9b90864d3c2a49464c75f8ada5e206d81d3e8c4d7bffeb94d62569a8d/ipad-pro-psd-mockup_rev8.jpg)
![](https://freight.cargo.site/t/original/i/2f496d920b6bc0866e6e84cabe904ba25be533494e7f09f08d437b712ffd511e/ipad-pro-psd-mockup_rev9_rev.jpg)
![](https://freight.cargo.site/t/original/i/9933366fe5cd9f598ac41a539ccbfdc2ae5df1aa8e8ea0a6e85f123725ec46d8/ipad-pro-psd-mockup_rev10.jpg)
![](https://freight.cargo.site/t/original/i/a789ce1c0e4d2acf39802dd9084035a8da66cfc818e40b79bf007a3a66251276/13.jpg)
Credits:
Design Director: Hideki Owa (PULP)
Designers: Dan Vaughan & Hideki Owa (PULP)
Copywriter: Shoichi Kitauchi (exwrite)
Client: AlpacaJapan Co., Ltd.
May 2021