「香りに包まれたライフスタイル」を提案するフレグランスレーベル「retaW（リトゥ）」のECサイトを、PULPがフルリニューアルしました。
飽きのこない普遍的なデザインと高い操作性を軸に、ブランドの世界観と使いやすさの両立を追求。レスポンシブデザインや多言語対応に加え、商品撮影（イメージカットを除く）もPULPが担当し、オンライン体験全体の質を高めています。
retaW is a Tokyo-based fragrance and body-care label founded in 2009. PULP redesigned retaW’s e-commerce website to create a timeless and intuitive shopping experience that reflects the brand’s understated aesthetic.
In addition to responsive design and multilingual support, PULP was also responsible for product photography. By carefully balancing space, clarity, and functionality, the new site makes retaW’s world more accessible while preserving its distinctive atmosphere.
飽きのこない普遍的なデザインと高い操作性を軸に、ブランドの世界観と使いやすさの両立を追求。レスポンシブデザインや多言語対応に加え、商品撮影（イメージカットを除く）もPULPが担当し、オンライン体験全体の質を高めています。
retaW is a Tokyo-based fragrance and body-care label founded in 2009. PULP redesigned retaW’s e-commerce website to create a timeless and intuitive shopping experience that reflects the brand’s understated aesthetic.
In addition to responsive design and multilingual support, PULP was also responsible for product photography. By carefully balancing space, clarity, and functionality, the new site makes retaW’s world more accessible while preserving its distinctive atmosphere.
Visit website — Japanese / English
Credits:
Design Director / Designer: Hideki Owa (PULP)
Technical Director / Engineer: Kenji Morisaki
Photographer (products): PULP
Photographer (lifestyle): retaW
Client: Blender
December 2016
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